Eating Style Essay Example for Free

Eating Style Essay Since the time people lived on earth, most of them had the wildest dream of having a good life in a wonderful world close to utopia. What is utopia? Why do people like it? Utopia, which means a perfect world, community or society, is a book which describes a fictional island in the Atlantic Ocean. The island is said to be without war, law, poverty, and misery, and the people of the island have equality among themselves, pacifism, and happiness. In The Ohlone Way, a book written by Malcolm Margolin in 1978, he described the appearance of San Francisco Bay Area about 6000 years ago. Ohlone, who is the first human who migrated from Asia many centuries ago, settled and inhabited the richest natural wildlife refuge in North America. There were only over 10, 000 people who were said to be muscular and vigorous; they divided themselves into 40 different tribelets. Each tribelet has its own chief, language and rules. These 10,000 people were called Indians, whose lives were peaceful and happy, like those people who lived in Utopia. During the Stone Age, peoples eating style was very simple. Their source of food all came from the natural world such as acorns, insects, beers, rabbit, fish, and most animals. In comparison with the modern societys eating style, their eating style was better for the ecosystem in many ways. Ohlone described that during the Stone Age, wildlife and forests were extremely rich and consisted of countless natural resources that provided ample and regular food for the Indians. Beside the other food sources, acorns were the most important and basic meal for the Indians the whole year round. â€Å"Boy climbed the trees to shake the branches, men knocked the acorns down with long sticks, and everywhere there were people stooping and picking over the acorns on the ground† (Margolin, 1978, p. 42). An incalculable amount of oak trees stood and spread around the hills and valleys. In the bay area, trees such as black oaks and tanbark oaks grew. Trees grew many sweet and big acorns because of the rich soil and great weather. When all the acorns mellowed from the trees, the Indians would get together to pick up the acorns as much as they could. When picking the acorns, an Indian family would gather 1000 to 2000 pounds of acorns to produce sufficient supply of food for the whole year. They used acorns to make many kinds of food such as a soup, porridge, bread that were delicious and healthy. The acorn harvest, which was the biggest event of the year, was highly anticipated of by Indians. They did not adopt agriculture as their food source because of the richness of other resources. Moreover, under their ancient eating culture, the Indians accepted most animals as their food except those animals related to their religion. â€Å"They ate insects, lizards, snakes, moles, mice, gophers, ground squirrels, wood rats, quail, doves. Song birds, rabbits, raccoons, foxes, deer, elk, antelopes-indeed, the wildest conceivable variety of both small and large game† (Margolin, 1978, p. 24). Their ingestion of insects was surprising since it is a digusting thing among modern people. However, Indians enjoyed eating insects which consisted of the richest proteins. Insects such as grasshoppers were described as their common food and the yellow jacket grub was their favorite food. They were not fussy eaters for they eat whatever they catch. Their eating habit did not harm the ecosystem and it preserved the natural world. In addition, during the Stone Age, animals were easy to see and hunt because a lot of different animals lived in the Bay Area. They did not hide in hiding places. â€Å"It is impossible to estimate how many thousands of bears might have lived in the Bay Area at the time of the Ohlones† (Margolin, 1978, p. 7). Besides the bears, there were many other animals, both large and small, who lived in the Bay Area. In hunting different kinds of large animals, Indians used a variety of hunting skills bears, deers, elks, or antelopes. Indian hunters were very proud of themselves whenever they succeeded in hunting a large animal, which they brought back to their tribelet to be shared within their group. The animals skin was given to the hunters wife for her to make a beautiful cloth. When everybody got their share of meat, some of the meat left were hung to dry for later use. Then, bones were used as tools such as awls, wedges, or tule saws. No part of the animal was wasted. Furthermore, rabbits were also countless in the Bay Area, so they were commonly hunted by Indians. â€Å"Rabbits (jackrabbits, cottontails, and brush rabbits) were an Ohlone mainstay, and were caught in great numbers† (Margolin, 1978, p. 25). In hunting rabbits, Indians used their sticks, snares, slings, and bows and arrows . They greatly enjoyed the tastiness of rabbit meat. Rabbits spread around and were not scared of humans, so at times, Indians caught rabbits using their bare hands. After catching rabbits, they used the rabbits skin to make blankets or clothes and they used rabbits meat for food. The sea was also an important source of food for the Indians. In the Bay Area, water was abundant and contained a variety of seafoods. â€Å"From so much water the Ohlones gathered an immense harvest of fish and waterfowl† (Margolin, 1978, p. 36). During the summer, they would use nets, harpoons, weirs and so on to fish salmon, sturgeon, and mussels. During the fall and spring, they would use nets or decoys to collect ducks and geese. And during the winter, they would go to beaches to collect shellfish, clams, oysters, abalones. The shellfish was available the whole year. Living in the Bay Area, Ohlone had rich natural resources, which were good enough for their life. They did not need to grow plants or domestic animals for use in their family. What they only needed was to collect food from nature. On the other hand, one should look upon the modern society. Due to the expanding production of industrial agriculture today, people eat a lot of toxic foods containing chemical substances from pesticides, insecticides, and herbicides. Subsequently, the nutrients needed by plants were absorbed by wild grass. Farmers growing various kinds of plants use methods to shorten the growth period of vegetables and crops. This process reduces the food prices but it harms the body and environment. Also, during crop plantation, farmers clear the land through burning. A large amount of carbon dioxide goes into the air, causing pollution. This process contributes to global warming that can drastically change the worlds climate. The environment is being damaged more and more as time passes by. Another matter to consider is the farm industry. People who are involved in this industry keep animals such as pigs, cows and chickens confined. There is not enough space for animals to move. Animals live, eat, defecate and sleep in that tiny space for life. At times, these animal were not taken care of properly. There are some instances when these animals bring diseases to humans due to their waste products being drained in bodies of water and their breeding places which are not properly cleaned. Though animal foods were developed to make them more healthy, its sole purpose is for food processing. When comparison is made between the two mentioned period of society, it can be said that people from the Stone Age illustrate a more environment-friendly way of living and eating, while modern people should be more concern in the environment and their eating styles. People have to utilize natural resources more such as solar power, wind power, biomass energy, and geothermal energy. If this is not done, many lives might be destroyed when nature strikes back, for example, many cities nearby oceans would be flooded because of the melting of the poles. The next generations would suffer the consequences of the modern worlds actions and they would have less space to use. References Margolin,M. (1978) The Ohlone Way: Indian Life in the San Francisco-Monterey Bay Area. Berkeley, Ca: Heyday Books.

Study Of Direct Subsidy Scheme

Study Of Direct Subsidy Scheme In 1988, the Education Commission Report No.3 proposed the Direct Subsidy Scheme (DSS). The first DSS scheme was set up in 1991. The scheme aimed at developing a strong private school sector by providing high quality schools other than government and aided schools and to give parents a greater choice in looking for suitable schools for their children. So, what is Direct Subsidy Scheme (DSS)? It is a means to enhance the quality of private schools in Hong Kong at the primary and secondary level (Education Commission Report No.3 June 1988). Non-governmental secondary schools which are attained a sufficiently high educational standard to join the DSS by providing subsidies in order to enhance the quality of private school education since the 1991-92 school year. The government set up the Direct Subsidy Scheme in primary and secondary education in Hong Kong with three rationales. The first one is to set up a qualified private education provision sector. The scheme allows DSS schools to charge tuition fees on their own willingness. Some schools may charge higher tuition fees, so that they purchase better equipment and have extra resources. As a result, the DSS schools can improve their teaching qualities. Besides, the schools under DSS can operate with greater autonomy. The schools can recruit more teachers so that the teacher to students ratio can be lower. Then, students can learn better. Another rationale is that DSS allows more diversity in different schools as there is less restriction and schools can freely decide on their own to operate. For example, schools can design the curricula, school tuition fees and selection criteria. Schools can also tailor made their syllabus to meet the interest and abilities of their students. As a result, our education system will be more diverse and more schools with different styles and specialties would exist. The third rationale is to increase the variety of choices for parents and students. As schools can identify their own strengths specialties (as the above mentioned), there will be more options (different types of schools) for parents to choose. Choices can be made based on the needs and interests of the children and it will be beneficial to the students. Schools joining Direct Subsidy Scheme is quite different from those government schools, aided schools and private schools. Here are three features of the Direct Subsidy scheme. The first one is that the scheme allowed the school to charge tuition fees. The government has little control over the tuition fees levels. For instance, the tuition fees is $28,000 per annum for Diocesan Boys College Form one students while the tuition fees is $48,000 per annum for St. Pauls Co-educational College Form one students. The second feature of the scheme is that the DSS schools can receive subsidies, which depend on the numbers of students enrolled in the schools, from the government. The schools are free to spend their grants for educational purpose. Enjoying high autonomy is another feature of the Direct Subsidy Scheme. Schools joining the scheme can have their own selection criteria and selection processes. It means that the selection processes is regardless districts, which is different from the centrally allocated system. Another aspect of autonomy that the DSS schools can enjoy is that they are free to design the syllabus and curriculum. Take Diocesan Boys School as an example, it adopts International Baccalaureate Diploma Programme (IBDP) for overseas study. After setting up the Direct Subsidy Scheme in Hong Kong, how is the scheme affecting the primary and secondary education? Now, there are 83 schools (including 62 secondary schools and 21 primary schools) in total joining the Direct Subsidy scheme. DSS schools now account for more than 6% of secondary schools and 1.2% of primary school. Although the ratio seems to be relatively low, there is a trend to increase in the future. It especially refers to some elite schools with prestigious reputation such as the St. Paul Co- educational School and the Diocesan Boys School. It is because joining the Direct Subsidy Scheme, schools can acquire extra resources and autonomy for their future development and teaching visions. For the well-perceived schools, they can take advantages out of the scheme and able to improve their teaching and learning experience. They can organize more enrichment programs such as overseas tours, cultural trips and outdoor learning activities with the extra funding and freedom gain. The schools can also hire extra teachers and assistants. As a result, the schools can make their teaching process more effective and reduce the working pressure of teachers. Take St. Paul Co- educational School as an example, it employed 10 more teachers into its own teaching team (with 108 teachers). However, in normal government- aided schools, there are only 60 to 70 teachers. For some less famous schools, they can better cater the special needs of their original students, have new sources of applicants and featuring their custom curricula and syllabus. They tend to have students from South-Asian, New immigrants from Mainland China and under-performed in terms of academic studies. And their school fees are generally more affordable compare with those elite schools joining DSS. The general effect is that there is a trend for both secondary schools and primary schools in Hong Kong to turn to DSS schools in the future. As the above mentioned, it is believed that there will be more and more schools joining the Direct Subsidy Scheme in the future. So, the scheme must have its pros to attract those schools to join in. Let us first analyze the pros of the scheme from schools view. Being a DSS schools, schools can enjoy high autonomy. Schools are free to decide their own school fees, curriculum and student admission policies. AS schools can set their own selection criteria, they can control the standards of their students. Some schools will even establish their own cultures and styles. For example, La Salle College has its own spirit The Lasallian Spirit: Faith and Zeal. Besides, DSS schools can also get more operating funds by charging higher school fees and receiving government subsidies. As a result, schools can have abundant funds to provide additional and better quality facilities. From the view of parents and students, the advantages of the Direct Subsidy Scheme are that the DSS schools have high teaching quality, so it can enhance students with good learning experience. Besides, as DSS schools usually offer small- group teaching for major subjects, so that the students-teachers ratio will be lower. Then, teachers may have a better teaching and caring on each student. So, students can benefit from a better learning environment. From teachers view, working in a DSS school, they will be benefit from a lighter workload. As DSS schools usually employ more teachers and offer small- group teaching for major subjects, the students-teachers ratio will be lower. As a result, each teacher can then focus on fewer students. Besides, teacher may establish deeper relationship with students as teachers only need to focus small class of students. Therefore, the teachers- students relationships may become better. As every coin has two sides, everything has both positive and negative sides. Direct Subsidy Scheme also has some cons from the view of schools, students, parents and teachers. From schools view, they may worry that the schools competitiveness is weaken due to the higher school fees compare to other schools. Some families may not be able to afford the higher school fees. When the quality of a DDS school and a non- DSS school has no big different, those families will probably not consider DSS schools as a choice. Schools may also worry the risk of insufficient of students. As the government subsidies received by DDS schools depend on the numbers of students enrolled in the schools, so schools may need to face the problem of insufficient funds if there are not enough students. It may then lead to lacking of resources for facilities and continuous development. In the long term, the school may need to lower its admission requirement. Form the view of students and parents, there is inequality in school admission process. It is because students need to pay higher school tuition fees to enter DSS schools compare to those students enter non- DSS schools. School tuition fees may be a burden for some poor families, and these families may not be able to afford the higher school tuition fees. Apart from the admission process, unfairness may also occur in the educational process. As DSS schools usually have more funds for better facilities and resources, students study in DSS schools may enjoy better facilities and better learning environment. It may be not so fair to those non- DSS schools students. From the view of teachers, they may have worries of wage cuts. As DSS schools tend to employ more teachers, teachers salary will increase the expense of the schools. Some may worries that schools will have wage cuts in order to reduce the expense on teachers salary. Besides, as some parents are still not very familiar to the Direct Subsidy Scheme, teachers may have to spend extra time explaining the policy to parents. It may then increase the workload of teachers. After discussing both the pros and cons of the Direct Subsidy Scheme, I think that the cons of the Direct Subsidy Scheme far outweigh the pros. I oppose the scheme for these reasons. First of all, Direct Subsidy Scheme violates the spirit of Education for all walks of life. Education should treat all students equally but not select students by criteria such as family background or wealth. However, as DSS schools enjoy high autonomy and they can set their own selection criteria and admission process, many of the DSS schools tend to choose the elite students only and exclude those poor students from joining. For example, a student who has his father or brothers studied in the Diocesan Boys School will be added marks in the admission process of the Diocesan Boys School. The school tends to give advantage to the alumnis children. It is obvious that DSS schools are selecting students by their family background. It is unfair to the other students. It violates the principle of equal educational opportunities. Moreover, the scheme hinders the social mobility. The principle of equal educational opportunities suggest that students should be selected according their academic results instead of their family background or the ability of paying the schools tuition fees and even low- class students who have outstanding academic results can enter the universities and become middle class in the future. However, the Direct Subsidy Scheme violates this principle and hinders the social mobility. Poor students are restricted from entering the DSS schools. DSS schools lead to stratified society. On the other hand, Direct Subsidy Scheme leads to inequality in the educational system as DSS schools take both the advantages of aided schools and private school. DSS schools can receive the subsidies according to the numbers of students from the government, which is the advantage of aided schools. DSS schools can also enjoy a high autonomy on school curriculum, students selection and designing syllabus, which is the advantage of private schools. Apart from taking both the advantages of aided schools and private school, the DSS schools can also receives extra income from charging schools tuition fees. It is a kind of unfairness to the subsidy schools and private schools. In conclusion, Direct Subsidy Scheme was set up in purpose of providing high quality schools to give parents and students a greater choice in looking for suitable schools. After evaluation, it can be seen that there are both advantages and disadvantages of the scheme. The disadvantages of the scheme seem to outweigh the advantages. However, it is obvious that there is a trend for both secondary schools and primary schools in Hong Kong to turn to DSS schools in the future. While more and more schools become DSS schools, the effects of DSS bringing to Hong Kong education will be much more evident. To stop creating unfairness and hindering social mobility, the government should really think of some new policy to improve the Direct Subsidy Scheme to perfect the Hong Kong educational system.

The Low Retail Price Strategy

The Low Retail Price Strategy INTRODUCTION: Environment of United Kingdom retail Market: The trading atmosphere in the UK is very challenging, and different corporations are using various methods to stay in business. In order to understand how corporations manage to remain in the competition with low prices Strategy this information will center on a particular area, which has all the time occupied our attention. The low price Strategy is a possible environment. In order to take action to this matter we are going to carry some retailing companies those are well reputable or well known for their deal opportunities in the UK market such as Poundland and Primark in the last 5 years. The UK market is very challenging, due to the variety of the residents, and also the significance of the currency which is dissimilar from other countries in Europe. Furthermore the economy of UK develops faster than regular throughout the Europe. (ec.europa.eu/economy) This is a situation where cost is going up due to the boost of the not only VAT in the kingdom, and where a few companies are leaving the industry due to the no profitability of their business. The UK marketplace keep on to battle against slump, as a result fears over job safety, tax increases and slash in government expenditure are the main issues. The retail surroundings go on to see numerous come to an end, as Woolworths; and some companies are ongoing by using unification or an acquisition. On the other hand Iceland has purchased about fifty stores with Bargain Madness, 99p stores, and Poundland is also acquiring a number of Woolworths stores. Furthermore, the market is at price wars; this takes place as a result of the slump. Waitrose, Asda and Tesco all expanded and extended their reduction lines in order to challenge the growing share of discounters such as Lidl. (Supermarkets Business Analysis 2011, UK). If we talk to any regular customer and discus with them about some of excellence, leading big super stores. The probability is far above the ground that one of the initial words they will say will be costly. Not outstanding service, wonderful variety or level cooperative employees. On the other hand costly but attractive, or You get what you pay for, but in the minds of normal customers, cost is approximately for eternity a mean aspect. A pricing strategy is a strategy where a business proposes a comparatively low price to rouse stipulate and increase market share and to attract more customers to offer them good prices and quality products. It is individual of 3 broad marketing strategies that could be able to implement by any super store. Therefore these are generally engaged where the manufactured goods have little or no cutthroat benefit or where financial system of level is attainable with advanced manufacture quantity. Also called low price strategy. In United Kingdom low pricing strategy is used as well and often by several super stores. Therefore it fallout in pricing their goods or services too near to the ground. Many super stores consider that containing the lowest cost in the marketplace will create them unbeaten. It believes that super stores can obtain business from their rivals cleanly by circulating the lowest price. The Poundland Story: The Poundland is the Europes largest only price cut rate seller and won the officially year 2011 Discount Retailer of the Year honour. It has more than 400 outlets across the United Kingdom, also together with Northern Ireland and it trade a broad variety of very quality top product and hold brand goods all for the only price end of  £1 only, as long as offering the consumers with remarkable price each day. This store serve up to Four million regular customers each week, It is an appealing shopping familiarity where customers are certain to purchase more than 3 thousands value goods and up to on thousand Top product, crosswise 17 shopping classes together with groceries and drink, health and beauty, domestic, crop growing, DIY, Animal food, Stationery, books, movies and Toys. Among a expansion policy of at slightest Sixty new outlets each year, Poundland is just the once yet again on way to generate more than Two thousands new employments. Till 2012 the 22 new outlets are have by now opened as well as Four in the Republic of Ireland. Last April, Poundland accomplish one more landmark by building its 400th outlet in Haringey, in the London city. Poundland has opened a new 200,000 four-sided figure in the south eastern delivery centre this month Huddleston, Hertfordshire area. The stockroom will sustain Poundlands expansion policy and also will become as a provincial competence to overhaul its outlets all through the England. The United Kingdom customers hang about underneath heaviness as for consequence of the continuing hard financial circumstances that feat in the United Kingdom and in the rest of the Europe. The goods are of growing value to dare consumers from all socioeconomic crowds. Despite the confront of the financial system and the aggressive atmosphere, Poundland is predictable to carry out strongly in the near-term time. Jim McCarthy, Poundlands CEO, states: Poundland carry on to present astonishing value to more than Four million consumers each week. Our well-built trade and volume boost show that consumers distinguish the outstanding worth for cash that our outlets propose. The Story of the Primark: The Primark is a clothing dealer; it is widely running in the Ireland, the Portugal, the Netherlands, Belgium, Spain, United Kingdom and Germany. It runs a whole of 1986 outlets with 38 in Ireland, 138 in the United Kingdom, 14 in Spain, 2 in Germany, 1 in Belgium 2 in Portugal and 1 in the Netherlands. On the other hand the corporation major center of operations are situated in Ireland while its operate as Penneys, the string is a contributory of Associated British Foods plc (ABF), and therefore eventually handled by the Weston family from side to side Wittington Investments. The corporation location itself as selling stylish clothing at cutthroat cost. The Low Price Promise of Primark: Primark can meet the expense of to put forward our consumers low cost by make use of a number of price saving policy. Primark has no promotion costs. Therefore it as an alternative relying on its customers doing the discussion about its products. in addition, Primark purchase and put up for sale in mass size. The Primark have more than 229 outlets in Ireland, and in the United Kingdom, The Netherlands, Spain, , Belgium, Portugal and Germany. The Primarks purchasing power tolerates to purchase in mass size and it bypass the price reserves support to the purchaser. Therefore it remain outlay low where on earth is possible. Through modern supply pact to its outlets to have updated current style, as it appears in the open fashion market. Meanwhile the Primark has attain this in add up to of traditions together with heartbreaking into urban area, high streets position in larger, in additional prosperous position. It no more aim exclusively the near to the ground income consumer and therefore this is the primary target marketplace is youthful, style conscious less than 35s those who wish the stylish clothing at cutthroat cost. It helps these customers and is no more self-conscious to be distinguishing wearing low-cost garments trademarks. Primark is been mark in fashion magazine Vogue, as well as famous person were also seen wearing its clothing many times. Major fundamentals of Primark: Primark has continuous hurried expansion through cautious variety of locality in most important areas in the cities. Primark has enhanced outlets layouts which are further good-looking and customer forthcoming. Primark has trade the most up-to-date style goods at cutthroat cost from contractors from across the world. Primark has an managerial ethnicity that seats a much better importance on good customer services. Primark has draw soaring excellence workforce with a variety of trading ability and awareness. Primark has attained financial system of level as quantity of supply raise. Primark has advertising characteristic celebrities wearing Primark products Factor that contributed to successful research questions:- Being in such a competitive market, poundland and Primark are still in good business and it prompts questions that how can a super store manage to get profit and can survive for longer period of time by adopting a low cost strategy. Factors that need to be researched are whether they are managing their business by keeping low profit margins or by keeping the low quality of products or only by focusing on target marketing strategy and cheap labor rates. Our research will identify and investigate, what is the strategy that works out for them and what is the reason that makes them successful by keeping a low price strategy. Research Question: How a super store can earn Profit when it reduces its prices to beat the Rivals? Why are some Companies trying to include a low retail price strategy? Why Customers do attracted more towards the Low Price instead of Quality? Research Objectives: Conclude how Poundland and Primark can be capable of applying a low price strategy and stay Profitable? Which strategies or methods the companies must apply, to achieve a low cost strategy? Research Hypothesis: The low price Strategy will facilitate a business to catch the attention and keep hold of customers. Reason for the research: The Main reason of this research is to find out why Low Price Strategy is Important and how one super store can work on it for a long time and how it can earn profit as compared to its rivals. Moreover, what will be the impact of this strategy in the UK market and what methods and strategies can be used to keep it continue. Aims: To reduce the price of the items mostly sell at the stores to increase the sales and to attract more customers, to increase the market share as compared to the rivals. And to keep the good will of the super store. Objectives: This is to understand the future responsibility for improvement of productivity level. It has to analyze its sales Strategy and the prices as compared to rivals. The pricing is an important factor because its related to the sales of the products and also affects the other marketing mix elements such as products features, channels decisions and promotions etc. The super store just need to develop a marketing strategy, for that it has to perform marketing analysis, segmentation targets and locations of the stores, defining the products, distributions and promotional tactics. Meanwhile it has to include fixed and variable costs associated with the product. And to focus the likely competitors policies. After collecting the all information the super store needs to selects the pricing methods to develop the pricing structure and define the discounts and offers on the products. Literature review: Low price Strategy is a pricing strategy in which a super store suggests a comparatively low price to motivate demand and gain market share. (Business dictionary, 2011), The link among low price and profitability is not as simple; the analysis of some writings on the subject will be prepared in order to have an understandable idea of the topic; which is determinant for companies to stay challenging, and make bigger or increase their market share. (Web-Books, 2011) The Porters Generic Strategies: The Porters Generic Strategies is the best suitable tool to study the role and need of low price strategy for the selected companies, following is the brief review this strategy. The Cost Leadership: This strategy works on the super store by engaging market share to tempt to price-sensitive consumers. It can be attain by offering the lowest cost in the key market region, or having the lowest cost to cost ratio. Therefore to be thriving at offering the lowest price as still achieving profit and a soaring return on plan, the super store has to be able to work at a lesser cost than its rivals. (Web-Books, 2011) The first move is attaining a high asset return. It will involve manufacturing of high quantity of production. These come up to mean the fixed costs are spread over a bigger number of units of the products, ensuing in a lesser unit expenditure. Higher intensity of output both need and result in soaring market share, and generate an entry barrier to possible rivals, who may not capable to get the scale required to go with the firms low costs and prices. (Web-Books, 2011) Also it is important to attain low direct and indirect working costs. This is attaining by offering high level of standardized goods, offering necessary basic products and restrictive customization and personalization of service. The Manufacturing expenses are kept lowest by using fewer components or equipments, and also by using standard components or the equipments, and by avoiding the amount of form produced to make sure larger produced run. Expenses are reserved low by paying low salary, locating building in low rent areas, setting up an economical background, etc. (Web-Books, 2011) The Differentiation Strategy: The differentiation strategy is appropriate where the target shoppers are not caring about the prices of the products. On the other hand the market is cut-throat and shoppers have very precise needs and choices and which are perhaps under-served, and mean while the store has perfect resources and prospective which let them to fulfil their needs in ways that are tough to copy. (Web-Books, 2011) The Alternative on the Differentiation Strategy: The Strategy that extends a large base of resources that gives out the store to survive against the rivals by using a differentiation strategy. A super store with larger resources can manage threat and sustain income more simply than one with less resources. This deep-pocket strategy gives a short-term benefit only. If a super store requires the capability for frequent improvement, it will not carry on its competitive place in sector. (Web-Books, 2011) The Focus or Strategic Scope: A focused strategy must target market sector that are not as much of vulnerable to alternative or where a rivalry is weakest to produce above-average return on asset. By assuming a broad spotlight level and the standard is unaffected and the store must set up the requirements for the mass market, and to battle either on low cost or differentiation (feature, product name) depending on its income and skill level. (Web-Books, 2011) The Low Pricing Strategy: The Pricing strategy depends on three major faces: cost and profit objectives, customers requirement and competition. Meanwhile to patch up the price, primary add all the expanses and deduct any other cause of income in this way the least amount of profit will be accessible, On the other hand it will provide least amount of the price. At this time it can be measured as customers and the demand for any product to determine the upper limit selling price. In the last part, once having the price choice, and to use revenue objectives in a sequence about the competition to decide the best price. (Dana Griffin, 1999). The most frequent pricing strategies are: Price it Below the Competition. If Primark and Poundland, the two major market companies, It is possible that this thing could happened that when these two companies adopt this policy therefore deliberately and in a marketplace whose formation and consumers make the lowest-price approach feasible These tow companies will have to a based on cutthroat improvement for themselves. And if they dont, then there will be a possibility that there will be a price war that will put down and their rivalry with minor Profits and minor cost earlier than. The Low Pricing is the most key mechanism of marketing and sales policy, which is a part of a complete business preparation. Conveying manufactured goods cost is a strategic action. The price which these tow companies will allocate will show how customers analyze their manufactured goods and whether they will buy it. Cost also helps distinguish the manufactured goods from the other rivals. Though, the cost that set should be in stroke with the other marketing policy and the manufactured goods characteristic. Meanwhile these two companies introduce a proper marketing arrangement, creating some of the examiner essential for a marketing map earlier to influential the pricing policy it will execute and is significant. The information achieve from the study will assist in turning over suitable cost to the goods or services. The Pricing Strategy: The Pricing Strategy is principally based on the Cost, the based on the Demand or the based on the Competition Consequently the cost-based price, the cost are simply planned on producers costs and the mandatory profit inclusive of bearing in mind the requisite. On the other hand the demand-based pricing, customers study helps to determine the suitable price choice, after that it can be conclude profit and cost. While the competition-based pricing, the prices are stand on the rivals. After all depending on consumers devotion, or brand differentiation. (Dana Griffin, 1999). The 4 Key Pricing Strategies: There was a time when most of the companies used to suggest the prices for their every product and wholesaler minimally charged that prices. Any differentiation then was simply on convenience, environment, manufactured goods diversity and value of service of the seller at that time. Here are the 4 main policies: Hi-Lo Pricing Strategy: To commence a diverse factor of differentiation, a big figure of seller going ahead dropping the cost of means goods, in command towards grasp the awareness of consumers keen on their stores, therefore they would purchase erstwhile produce as fine as the reduced-prices. Therefore Hi-Lo pricing was happening, and in the mean time it swiftly became the model everywhere. The seller earned little income or even a faced loss but on the other hand; on the price-reduced produce revert to the income in the better sales of other useful lines. The Hi-Lo pricing also found an aspect of fervour into shopping for consumers and the customers felt good when they had experience the excellent good deal, and this would be able to persuade them to revisit the same store. Peter Clark (co-author, The Loyalty Guide) The Every Day Low Pricing Strategy: This strategy is used to attract to the even more straightforward customers, and to make easier and helpful shopping for those customers who dont have enough time for shopping. Meanwhile on the other hand other retailer gears this pricing policy so they could incriminate a realistic, but low-as-possible cost for all products they offer inside the store to sell. It is very popular these days. For those customers from whom shopping is an unpleasant task to be handle as easily and swiftly as possible, This strategy is the best solution. There is no need to shop here and there and there is no need to collect the vouchers, also there is any need to waste the time. Meanwhile, this approach shows the face up to the retailer; therefore within the nonexistence of further differentiators of some dependability demonstrates is to the cost charged, not to the selling. So the customers force desert to a rival who start to incriminate somewhat lesser cost. The Profit Up Front Strategy: About 3 decades ago, Hi-Lo pricing and EDLP were transformed into a new strategy which was known as Profit-up-front pricing. In this strategy customers were bound to get the unique membership and they were privileged to get special discount on products at extremely at very low price as known as whole sale price. All they had to pay some fixed annual or monthly price. It also depends on super store to super store how much they charge or whether they charge their customers on monthly basis or annual basis. Peter Clark (co-author, The Loyalty Guide) The Access Pricing Strategy: The main aspect of the Strategy is to offer to differentiate the prices on necessary items among regular and irregular customers in an open and noticeable way. Consequently it is tough for the superstores to propose higher prices to the habitual customers and low prices to the irregular customers within the similar market. But in few developed countries there was a problem that why a poor people should pay more than rich regular customers? Currently this strategy is available in most store and business outlets as a points-based loyalty card one the example is Nectar Card. Peter Clark (co-author, The Loyalty Guide) Generic approach and business Forces: Industry Force Generic Strategies Cost Leadership Differentiation Spotlight Entry Barriers Capability to slash cost within reprisal prevents possible entrants. Shopper trustworthiness is able to discourage possible entrants. The focus increase center competencies that can take act as an entrance barrier. Buyer Power Capability to propose minor price to powerful buyers. Great consumer has fewer influences to agree because of few close substitutes. The large buyer has less influence to bargain as of little substitutes. Supplier Power Enhanced protect from commanding suppliers. To able to exceed on providers price increase to the consumers. The retailer has authority of low quantity, other than a differentiation-focused is well again nurture to avoid on provider price as increases. Threat of Substitutes Be able to use low cost to defend beside alternate. Customers turn into close to distinguish quality, reducing risk of substitutes. Meanwhile particular supplies core competencies support against the alternates. Rivalry Improved able to battle on price. Product authenticity to keep consumers from rivals. Competitor cannot collect differentiation-focused customer requirements. (Quick-mba, 2011) As given above there is a plain clarification that how to stay or attain a low price strategy and being the existing super store and it can use cost leadership strategy to create barriers to entry of new rivals. The key strategy which is motivating for the reason of this report is the price direction. This facilitate business not only to boost their market share, but also to avoid competitors from concern the same strategy, as there is a difficulty from entrant as their price is low. Low price Strategy is based on the ability of the super store to create and bring products of competitive quality at lower cost. This figure expresses as well that to make it in the low cost Strategy, the need to have strong relationships with supplier. According to Alagse.com website on customer focused low cost leadership strategy, one vital point as well to succeed in the low cost Strategys to construct a strong relationship with supplier; as they have control over their inbound supplies and logistics . Therefore, business can make sure suppliers of the stability of the command; as for the suppliers, it is the promise of supplies on a habitual basis which introduce mainly. (Alagse.com) Research Methodology: Definition: Pattron (2009, online) defined research methodology as a very intellectual human action used in the examination of nature and issue and deals distinctively with the way in which facts is collected, analyzed and interpreted. The reason to execute the study to find out answers of the questions from side to side the use of logical measures. The key aim of this research is to discover out the accuracy which is unseen and that has to uncover. Approach to the research scope:- The span of my inspection is to examine the issue that make the low cost strategy successful in retail business in the United Kingdom Market. The research objectives and questions are designed in a way so that they first explore how companies in retail industry are making profits by adopting low cost strategy. This research will also examine why customers get attracted by low cost products more and can do negotiation on feature and factors while they make a purchase. Also in this research, descriptive technique of research has been used and investigation questionnaires was spread among the random people with the help of social networking websites like facebook, and linkedin to get the response that inspect the research questions. I have carry out a preliminary literature review to investigate what other authors write about my research topic. All findings in this literature review are meant to serve as a bottom for with the consequences of my prime data collection. The comparison between the two will help to either prove or disprove my research hypothesis. Deductive Research Approach the Targeted Participants: The subsequent information will center on 2 companies successful in the United Kingdom retailing market, as they are famous for using a low price Strategy (Primark Poundland). The use of the survey sample (see appendix) that have been published online among males and females; feedbacks established by discussing with customers around selected retailing business; report from chosen companies; and finally information found in some particular reports and books will help to review the facts and figures composed, this in arrange to have a improved plan of the low price Strategy. Research Techniques: This report will be using 2 types of process together and analyze information. However data will be gathered from secondary and primary data or through quantitative and qualitative. Qualitative research methods are a mixture of balanced, explorative and spontaneous. (Van Maanen, 1983; Strauss and Corbin, 1990). Quantitative research technique is associated with collecting individual data and aggregates are to study organization. Hence they are linked with any measurable thing or figure; providing the examiner with range of numbers, which are available in figures, graphical forms, and tabulations. Data Collection: The Data was collected primarily and secondarily. Total number of 10 questionnaire samples was used to obtain primary data from Customers; I had used an online survey. I built and an online survey with the help of free online survey web site and then I share the link online and via email and via social networking website and soon I stated receiving the responses. All the people were targeted who were mostly visiting the Primark and Poundland very often. They have had specified the clearer opinion about their shopping behavior. This survey will help me to find out the root level reality about the low price strategy and how it works and affect the common people. It will also help me to make the decision that is the people are really enjoying the offers of low price strategy or not. And is it beneficial to the selected companies or not. While secondary data taken from books, and helpful websites. This helped me to be familiar with the role of Low Price Strategy in any organization espec ially in Poundland and Primark. To start with, a survey plus informal debate with 30 customers was used to have a common view; to determine to what level they are worry with the low price strategy (low cost as well according to the business glossary) used by whichever Poundland or Primark; and on the selling market in common. Secondly, data is provided by the 2 companies through their websites (www.poundland.co.uk, and www.primark.co.uk) Along with the help of book (Michael E, Porter) and information was helpful to have an improved accepting of the low price Strategy Population Sample: For the reason of this study convenience sampling will be considered. A sample of 40 Customers approximately was considered from different areas. To rush the collection and response, questionnaire was circulated through social networking websites like facebook and email. A total amount of more than thirty one filled questionnaires were returned and rest was not completely filled. ANALYSES OF RESULT: The reason of this research is to find the role of Low Retail Strategy in the market of UK and I have the perfect examples of the two giving stores which help me to study about this strategy. And with the help of this survey it is very easy to understand the that the customers do appreciated the low prices of the products they need and if this strategy is followed by other giants of the market then there will be a big price war. But only those companies will be successful who will not only reduces the prices but will also focus on their quality of products as well as their customer services. Questionnaire and its outcomes: Here it will be discussed that how the questionnaire is analyzed. The report used a convenience sampling by distributing a total number of 97 people and the questionnaires was containing 10 questions but only 66 people had return the filled Questionnaire and I consider the 66 filled questionnaires. For this survey I had build a survey on a free online survey website which is www.instant.ly/survey and I had share the link via my email and over the facebook communities. The following grid shows the entire history of the survey performed by the people who were involved in this survey Londoners in the first column stands for the people I hit were random customers lived in the London city and their ages were from 20 to 35. They were contacted through emails and a survey website. The 39 people had opened the link of survey and out of 30 of them had completed it. The second column show they survey link I distributed through web email and got the responses email was sent to 46 and 26 had completed successfully. The last shows the facebook contacts these people helped to performed 10 surveys out of the 12. The total number of 97 people was touched and 66 were the successful responses. Your Gender is? The first question of the survey is about the gender, it was essential to ask and to know the trend that how many make and female are more attracted to this strategy. Therefore according to the result 53% males likes the lows price retails and purchasing the item on low price from Primark and Poundland as compare to Females which were just 47%. Q2: What time did you last shop? (Whichever clothes from Primark or Grocery from Poundland). Gender proportion categorization according to the super store: In the next question of the survey it was asked to the people that when they shop last time on the two specified stores. They were gives the few options to choose which were, did they shop this week? Last week or more than a week ago? In the result 30% people said they shop this week, while 18% had shop last week and nearly 52% people had shop more than last week. Below the graph is a table grid which distinguished the males and females who shop according to the question 2. According to that 30% male and 25% female shop from the two given stores during the current week. This makes the total number of

Physics and the Olympics :: Sport Sports Olympic Competition

The Olympics are fabled to have originated from a Greek myth, in which Hercules won a race at Olympia, a plain in the small state of Elis, and then decreed that the race should be enacted every four years. The more likely story is that the Olympic festival was a local religious event until 884 BC, when Iphitus, the king of Elis, decided to turn it into a broader festival. To accomplish that, he entered into a temporary truce with other rulers, allowing athletes and others to travel peacefully to Olympia while the festival was going on. In 776 BC, the Greeks based their chronology on four-year periods, called Olympiads, and the Olympic festival marked the beginning of each Olympiad. Today, the Olympics are still held every four years, and advanced in technology and fitness training have enhanced world records to the absolute maximum. All Olympic sports have experienced major changes over the years, but here I will discuss a few of the more famous Olympic events; the 100-meter dash, the javelin throw, and the pole vault. The Greeks actually had a sprint of about 190 metres called the stadion in the ancient Olympics, which was a sprint down a straight track and back again. The technology of the day consisted of nothing more than a wooden post at one end to help the runner on his return back up the track. Races originally began with the athletes standing upright, with their toes resting in grooves in a stone starting sill - hence the expression "toe the line". False starts were punished by flogging from a judge standing behind the athletes. Later it seems that a starting gate (called the husplex) was used, much like that used in horse-racing today. In the modern Olympics, sprinters start from a crouching position, pushing against starting blocks to help them accelerate. Blocks were introduced in the late 1920s and were first used at the 1948 Olympic games in London. Instrumented starting blocks appeared in the early 1980s, and consisted of a spring plate and a microswitch. In the late 1980s units based on strain gauges emerged, although they were very sensitive to the push of the athlete against them and caused many wrong false starts in competitive races. An improved strain-gauge version that worked quite well was introduced in about 1993, and two years later an "intelligent" version was developed.

Swift :: essays research papers

Swift wrote plain perfection of prose. Comment.   Ã‚  Ã‚  Ã‚  Ã‚  Many critics like William Deans Howells; T.S. Eliot etc. have called Jonathan Swift the greatest writer of prose like T.S. Eliot says that â€Å"Swift, the greatest writer of English prose, and the greatest man who has ever written great English prose.† But there are reasons for this greatness. One of the main reasons is that Swift wrote in a very plain and downright style. He didn’t use any embellishments. At times, when Swift was writing serious stuff this same plain style appears dry but when writing humorously, this same plainness gives his wit a singular edge. Swift didn’t use ornate or rhetorical language; he said what he had to in simply without any affectation as Hugh Blair says â€Å"His style is of the plain and simple kind; free of all affectation, and all superfluity; perspicuous, manly and pure.† And at times, his style appears so simple that its seems like anybody with a little sense of writing could write like him but in this same simple ness of manner lies Swift’s greatness like Scott says â€Å"Swift’s style seems so simple that one would think any child might write as he does, and yet if we try we find to our own despair that it is impossible.† This same simplicity of style in Gulliver’s Travels corresponds to the naivetà © and simplicity of Gulliver.   Ã‚  Ã‚  Ã‚  Ã‚  Another important feature of Swift’s prose is that he uses the common touch. In other words, everybody can understand his language that is why even children can read his books with so much enjoyment. Also, Swift addresses people as rational and political beings, making them his equals. For example, in Drapier’s Letters Swift uses the same language of the class which he is addressing i.e. rough and shrewd. Swift doesn’t write long sentences or speeches or difficult words. And he familiarizes with the people by using their own simple and at times coarse language.   Ã‚  Ã‚  Ã‚  Ã‚  Invention or imagination is an aspect witch makes Swift one of the greatest English writers. J.J. Hogan says â€Å"One of Swift’s greatest outlets, of course, was invention.† Although Swift has used many non-sensical and imaginary words, but these imaginary words have an underlying meaning. For example, Lindalino indicates â€Å"Dublin†, Nardac when broken down in German Narr (meaning fool) and doch (meaning still) turns into ‘still a fool’. Hekinah Degul can be translated, on grounds of similarity of sound, turns into ‘What in the devil’.

American Pageant Chapter 1 Study Guide

Chapter 1 Summary Millions of years ago, the two American continents became geologically separated from the Eastern Hemisphere land masses where humanity originated. The first people to enter these continents came across a temporary land bridge from Siberia about 35,000 years ago. Spreading across the two continents, they developed a great diversity of societies based largely on corn agriculture and hunting, In North America, their societies were less numerous and urbanized than in South America, though some peoples like the Pueblo and Iroquois developed complex social orders.The impetus for European colonization came from the desire for new trade routes to the East, the spirit and technological discoveries of the Renaissance, and the power of the new European national monarchies. The European encounters with America and Africa, beginning with the Portuguese and Spanish explorers, convulsed the entire world. Biological change, disease, population loss, conquest, slavery, cultural cha nge, and economic expansion were just some of the consequences of the commingling of two ecosystems.After they conquered and then intermarried with Indians of the great civilizations of South America and Mexico, the Spanish conquistadors expanded northward into the northern border territories of Florida, New Mexico and California. There they established small but permanent settlements in competition with the French and English explorers who were also venturing into North America Identification Chapter 1 1. Extended period when glaciers covered most of the North American continent 2. Staple Crop that formed the economic foundation of Indian civilizations 3. Important Mississippian culture site, near present East St.Louis, Illinois. 4. First European nation to send explorers around the west coast of Africa 5. Flourishing West African kingdom that had its capital and university at Timbuktu 6. Mistaken term that European explorers gave to American lands because of the false belief that they were off the coast of Asia 7. Animal introduced by Europeans that transformed the Indian way of life on the Great Plains 8. Among the major European diseases that devastated Native American populations after 1492 (name two) 9. Disease originating in Americas that was transmitted to Europeans after 1492 10.Treaty that secured Spanish title to lands in Americas by dividing them with Portugal 11. Wealthy capital of the Aztec empire 12. Person of mixed European and Indian ancestry 13. Indian uprising in New Mexico caused by Spanish efforts to suppress Indian religion 14. Indian people of the Rio Grande Valley who were cruelly oppressed by the Spanish conquerors 15. Roman Catholic religious order of friars that organized a chain of missions in California Chapter 1 MC 1. The geologically oldest mountains in North America are A. the Appalachians B. the Rockies C. the Cascades D. he Sierra Nevada 2. The Indian peoples of the New World A. developed no advanced forms of civilization B. w ere divided into many diverse culture speaking more than two thousand different languages C. were all organized into the two large empires of the Incas and the Aztecs D. relied primarily on nomadic herding of domesticated animals for their sustenance 3. The Iroquois Confederacy remained a strong political military influence until A. The Spanish conquest of the Americas B. The fur trade was wiped out in the early 1700s C. The French and Indian War D. The American Revolution . Among the important forces that first stimulated European interest in trade and discovery was A, the Christian crusaders who brought back a taste for the silks and spices of Asia B. the Arab slaver traders on the east coast of Africa C. the Scandinavian sailors who had kept up continuous trade contacts with North America D. the division of Spain into small kingdoms competing for wealth and power 5. Among the most important American Indian products to spread to the Old World were A. animals such as buffalo and ho rses B. technologies such as the compass and the wheel C. conomic systems such as plantation agriculture and livestock raising D. foodstuffs such as maize, beans, and tomatoes 6. The primary staples of Indian agriculture were A. potatoes, beets, and barley B. rice, manioc, and peanuts C. maize, beans, and squash D. wheat, oats, and corn 7. The number of Indians in North America at the time Columbus arrived was approximately A. one million B. four million C. twenty million D. two hundred and fifty million 8. Before Columbus arrived, the only Europeans to have temporarily visited North America were A. The Greeks B. The Irish C. The Norse D. The Italians 9.The Portuguese were the first to enter the slave trade and establish large-scale plantation using slave labor in A. B. C. D. West Africa The Atlantic Sugar Islands The West Indies Brazil 10. Much of the impetus for Spanish exploration and pursuit of glory came from Spain’s recent A. successful wars with England B. national uni fication and expulsion of the Muslim Moors C. voyages of discovery along the coast of Africa D. conversion to Roman Catholicism 11. A crucial political development that paved the way for the European colonization of America was A. the rise of Italian city-states like Venice and GenoaB. the feudal nobles’ political domination of the merchant class C. the rise of the centralized national monarchies such as that of Spain D. the political alliance between the Christian papacy and Muslim traders 12. The primary reason for the drastic decline in the Indian population after the encounter with the European was A. the rise of intertribal warfare B. the Indian’s lack of resistance to European diseases such as smallpox and malaria C. the sharp decline in the Mexican birthrate D. the sudden introduction of the deadly disease syphilis to the New World 13.Cortes and his men were able to conquer the Aztec capital Tenochitlan partly because A. They had larger forces than the Aztecs B. The Aztec ruler Montezuma believed that Cortes was a god whose return had been predicted C. The Aztecs were peace-loving people who did not believe in war or conquest D. The city of Tenochitlan already had been devastated by a disease epidemic 14. The primary early colonial competitor with Spain in the New World was A. Portugal B. Italy C. France D. England 15. The belief that the Spanish only killed, tortured, and stole in the Americas while doing nothing good is called A. he encomienda B. the mission of civilization C. the Evil Empire D. the Black Legend D. Matching people, places, and Events Chapter 1 __1. Ferdinand and Isabella A. Female Indian slave who served as an interpreter for Cortes __ 2. Cortes and Pizarro B. Legendary founder of the powerful Iroquois Confederacy __ 3. Lake Bonneville C. Wealthy capital of the Aztec empire __ 4. Dias and da Gama D. Financiers and beneficiaries of Columbus’s voyages to the New World __ 5. Columbus E. Portuguese Navigators who sail ed around the African coast __ 6. Malinche F. Founded in 1565, the oldest continually inhabitedEuropean settlement in United States territory __ 7. Montezuma G. Italian-born navigator sent by English to explore North American Coast in 1498 __ 8. Hiawatha H. Italian-born explorer who thought that he had arrived off the coast of Asia rather than on unknown continents __ 9. Tenochtitlan I. Powerful Aztec monarch who fell to Spanish conquerors __ 10. St. Augustine J. Spanish conquerors of great Indian civilizations __ 11. John Cabot K. Franciscan missionary who settled California __ 12. Junipero Serra L. Inland sea left by melting glaciers whose remnant is the Great Salt Lake

Direct and Online Marketing †the New Marketing Model Essay

I. INTRODUCTION With the growth of the Internet community and the limitless possibilities the Internet gives to the single user, it didn’t take long before someone realized that the World Wide Web is a really good place for the commercial entrepreneur. So, very quickly the online market was born, offering almost all kinds of goods to be purchased and delivered to your door. This new online sensation was called electronic commerce, or ecommerce. E-commerce is a complex term referring to the process of selling and buying products and services over the Internet or other electronic systems. Considered as the sales aspect of the e-business, the electronic commerce has revolutionized trade as a routine activity for the contemporary man by bringing the marketplace to your home or the office, thus saving you time and efforts. The development of e-commerce has given birth to new terms such as electronic funds transfer, online transaction processing, electronic data interchange (EDI), Internet marketing, automated data collection systems, etc. They all designate certain key components of the sophisticated e-commerce system. The majority of processes running within the e-commerce system are carried out on the World Wide Web. It is on the web where goods and services are presented through variously designed e-commerce websites to match the taste of a particular target audience. From there customers can order the desired items and pay for them in a variety of supported e-payment options such as credit cards, PayPal, etc. Certain e-commerce operations are executed via email as well. These may include sending order placement confirmations or electronic invoice notifications to the buyer’s personal mailbox after a particular purchase. Depending on the nature of the offered products and services, ecommerce operations may involve virtual and physical items. Due to the increasing use of the Internet in our daily lives, the percentage of the virtual items distributed through ecommerce is rapidly growing. These include services like buying admission to limited access websites or electronic versions of newspapers and magazines, online gaming, etc. Nevertheless, the majority of e-commerce transactions are still related to the purchase and transportation of physical items. As far as the parties involved in the online transaction process are concerned, ecommerce can be thought of as being business-to-consumer, more popular as B2C, and business-to-business, also known as B2B. The B2C ecommerce, conducted between business entities and consumers, includes all online stores (e-shops) offering retail products and services to end customers such as flower stores, shoe stores, furniture stores, etc. The B2B commerce, on the other hand, takes place between business entities only, such as wholesalers and retailers, on not that widely popular web stores. The rapid expansion of ecommerce has made it possible for almost all big retail companies to set up their own online stores with regularly updated content. Thus, it is now easier than ever to obtain an item from the latest collection of your favorite clothes brand, or be among the first to take advantage of a starting clearance campaign. Moreover, the ecommerce fashion is gradually ‘infecting’ smaller retail companies, which find it as a good chance to expand their reach to potential customers and increase the selling volumes. This trend is stimulated by the attractive low-cost ecommerce hosting services offered by different hosts on the web. II. ONLINE MARKETING Online marketing, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. TYPES OF ONLINE MARKETING * Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s â€Å"natural† or un-paid (â€Å"organic†) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can refer to â€Å"search engine optimizers,† those who provide SEO service. * Pay-Per-Click Advertising (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC â€Å"display† advertisements, also known as â€Å"banner† ads, are shown on web sites or search engine results with related content that have agreed to show ads. In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter used to be the three largest network operators, and all three operate under a bid-based model. In 2010, Yahoo and Microsoft launched their combined effort against Google and Microsoft’s Bing began to be the search engine that Yahoo used to provide its search results. Since they joined forces, their PPC platform was renamed AdCenter. Their combined network of third party sites that allow AdCenter ads to populate banner and text ads on their site is called BingAds. The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. * Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to: * Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, * Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, * Adding advertisements to email messages sent by other companies to their customers Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. * Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales. Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies. * Display Advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email. One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.. Display advertising appears on web pages in many forms, including web banners. Banner ad standards continue to evolve. * Blogging. A weblog, also called a blog, is a journal that is maintained by a blogger and contains information that is instantly published to their blog website. Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers. Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs. * Community Building. An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted number of people can initiate posts, such as Weblogs. Online communities have also become a supplemental form of communication between people who know each other primarily in real life. Many means are used in social separately or in combination, including text-based chat rooms and forums that use voice, video text or avatars. Significant socio-technical change may have resulted from the proliferation of such Internet-based social networks. * Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a â€Å"target audience†. With social networks, information relevant to the user’s likes is available to businesses; who then advertise accordingly. Consumer’s online brand related activities (COBRAs) is another method used by advertisers to promote their products. An activity such as uploading a picture of your â€Å"new Converse sneakers to Facebook† is an example of a COBRA. Another technique for social media marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via â€Å"consumer-to-consumer interactions†. An example of eWOM would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertisement via social media; however a poor service will result in a negative consumer review which can potentially ruin the company’s reputation. ADVANTAGE OF ONLINE MARKETING These are some of the many advantages that online marketing offers over traditional media outlets: 1. Reduced Cost The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return. 2. Everything Is Measurable When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. 3. Brand Engagement In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your business is distinctive – and how you offer the best value to your clients. 4. Demographic Targeting The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, you’ll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites. 5. Real-Time Results With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn’t working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong. 6. Easily Refine Your Strategy Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. 7. Long-Term Exposure The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition. 8. Product Information Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field. 9. Less Intrusive Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide. 10. Holds Their Attention When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased â€Å"stickiness† of your marketing message.